Newsroom Press Release Archive


Valassis’ Marketing Technology Platform Earns Tech Award

Jul 10, 2019

Valassis’ Marketing Technology Platform Earns Tech Award
LIVONIA, Mich., July 10, 2019: Valassis, the leader in marketing technology and consumer engagement, today announced it is the recipient of a Special Achievement in GIS (SAG) Award from Esri, the global leader in location intelligence. Rooted in the science of geography, geographic information systems (GIS) is the framework for gathering, managing and analyzing data. The award, presented this week at the 2019 Esri User Conference, acknowledges transformative work by users of its technology.
Valassis Digital Research Provides Insight into Mastering Integrated Strategies

Oct 10, 2018

Valassis Digital Research Provides Insight into Mastering Integrated Strategies
Valassis Digital, a leader in activating consumers through best-in-class digital marketing solutions, today announced results from its joint study with EnsembleIQ Research Solutions, highlighting the struggles marketers encounter when working to integrate online and offline strategies...
Valassis Acquires One Brand Marketing

Oct 1, 2018

Valassis Acquires One Brand Marketing
LIVONIA, Mich., Oct. 2, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today announced that One Brand Marketing will join Clipper, the Valassis-owned magazine focused on local businesses.
Study: Valassis Digital Advertising Yields 224 Percent ROI When Combined with Print Services

Sep 26, 2018

Study: Valassis Digital Advertising Yields 224 Percent ROI  When Combined with Print Services
Valassis Digital, a leader in activating consumers through best-in-class digital marketing solutions, announced today results from a commissioned Forrester Total Economic Impact™ (TEI) study[1] that analyzed the return on investment (ROI) for four Valassis Digital customers
Valassis Survey Finds Deals Influence Grocery Shopping, In-Store and Online

Sep 18, 2018

Valassis Survey Finds Deals Influence Grocery Shopping, In-Store and Online
LIVONIA, Mich., Sept.19, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today announced grocery-specific insights from its 2018 Purse String Survey. The survey of more than...
Valassis Data Hygiene Process Earns Patent, Drives Best-in-class Data

Aug 27, 2018

Valassis Data Hygiene Process Earns Patent, Drives Best-in-class Data
Valassis, a leader in activating consumers through intelligent media delivery, today announced the issuance of a U.S. patent for its data hygiene process, elevating the strength of its data that drives print and digital campaigns. The patent (U.S. Pat. #10007739) illustrates how Valassis uses technology to build connectivity between its best-in-class database of 169 million U.S. addresses and marketing efforts. The connectivity allows Valassis to add geographic, demographic, behavioral and/or motivational shopping data to brand or retailer information. This enables marketers to better anticipate shopper behavior by providing a complete view of the consumer.
Valassis Data Provides Auto Dealers, Service Providers With Owner’s Manual Effective Advertising

Aug 15, 2018

Promotions Influence Shoppers to Switch Auto Brands/Providers LIVONIA, Mich., Aug. 14, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today released new research providing insights into the decision-making process of today’s automotive shopper in order to better fuel dealers’ and automotive service providers’ advertising efforts. Dealerships and service providers have a ripe opportunity to influence this audience. Nearly one-in-five consumers expects to be in-market for a vehicle in the next six months (Prosper Insights & Analytics, Monthly...
Grant Fitz Joins Valassis as Chief Financial Officer

Jun 30, 2016

LIVONIA, Mich., June 30, 2016: Valassis, a leader in intelligent media delivery, names Grant Fitz as its Chief Financial Officer (CFO). An experienced, strategic finance leader, Fitz will be responsible for leading the financial operations, working closely with all divisions to support strategic growth initiatives at Valassis, a wholly owned subsidiary of Harland Clarke Holdings. Fitz joins Valassis with more than 25 years of financial and operational experience. Most recently, he was the corporate vice president and CFO for Xerox® Technology Business where he managed the financial operations...
Total Loyalty Solutions Launches 1,000th Mobile App and Small Businesses see Positive Results

Jun 2, 2016

Total Loyalty Solutions Launches 1,000th Mobile App and Small Businesses see Positive Results
LIVONIA, Mich., June 2, 2016: Valassis, a leader in intelligent media delivery, announced today the launch of the 1,000th Total Loyalty Solutions' (TLS) mobile app for small and medium businesses (SMB). TLS is a product of Clipper Magazine, a wholly owned subsidiary of Valassis. TLS introduced its first app, aimed at boosting SMB businesses, in 2014. Today, TLS-built apps have been downloaded...
Missing Child Day 2016

May 25, 2016

Valassis Calls on Businesses and Consumers To Help Locate and Recover Missing Children LIVONIA, Mich., May 25, 2016: On National Missing Children's Day, Valassis reminds the public to look at the names and faces of missing children in its continued effort to bring them home safely. Observed on May 25 each year, National Missing Children's Day honors the commitment to help locate and recover missing children by reminding parents, guardians, families and communities that every child deserves a safe childhood. It has been observed since 1983 by proclamation from President Ronald Reagan. "National...
Valassis and Acxiom Join Forces to Strengthen Post-campaign Analytics

May 12, 2016

Collaborative Effort Delivers Omni-channel View of the Consumer LIVONIA,  Mich. and NEW YORK, May 2, 2016 Valassis and Acxiom (NASDAQ: ACXM) announced today that together they will deliver the post-campaign analytics marketers now demand to activate consumers and drive improved results. Consumers interact with multiple media channels along their path to purchase, challenging marketers to identify those influential touch points in order to develop successful plans. Today marketers are faced with building a plan using fragmented data from a variety of sources without the linkage that provides...
Introducing Valassis Apio

May 2, 2016

Valassis Apio Builds an Exclusive Targeting Connection Between Offline and Online Data Creates Industry-leading, Cross-channel Campaign Optimization Engine to Engage Consumers at Home and Throughout the Day LIVONIA,  Mich. and NEW YORK, May 2, 2016 : Valassis, a leader in intelligent media delivery, launches Valassis Apio™ to holistically plan, target, deliver and measure cross-channel campaigns, allowing marketers to reach highly accurate audience segments with the most relevant promotional messages. To learn more about Valassis Apio and how it is helping brand marketers target consumers...
Millennials Reveal Affinity for Print and Digital Coupon Savings Valassis Coupon Intelligence Report Shares how Millennials Shop to Save

Apr 26, 2016

Livonia, Mich., April 26, 2016: Valassis, a leader in intelligent media delivery, found digitally-charged millennials in their quest for savings, are just as likely as gen X or baby boomers to use print coupons. The 2K16 Coupon Intelligence Report: "Savvy Shoppers Provide Reality Check" compares consumer buying behavior across generations, providing detailed insight into what motivates millennials along their path to purchase. Representing about one-fourth of the population, millennials have captured marketers' attention. As expected, they are more digitally savvy when it comes...
Valassis Leader to Share Best-in-class Personalization Strategy at Industry Coupon Conference

Apr 12, 2016

LIVONIA, Mich., April 12, 2016 Valassis, a leader in intelligent media delivery, announced today Chris Saroka, Vice President, Digital Media, will share insights on the importance of personalization with integrated print and digital campaigns at the upcoming Industry Coupon Conference on April 20. "Drivers for Change - Millennials, Digital and Personalization" is the theme of the 11th annual conference, presented by the Association of Coupon Professionals (ACP) where Saroka will present, "Personalization: The Next Marketing Channel." Saroka brings 22 years of expertise in print, digital...
Valassis Expands Multi-channel Approach to Have You Seen Me? Missing Child Program Company Leverages Power of its Intelligent Media, Calls on Public to aid in Search

Apr 4, 2016

Livonia,  Mich., April 4, 2016: Valassis, a leader in intelligent media delivery, extends its Have You Seen Me?® program beyond its existing RedPlum® channels to now include a new dedicated mobile application and distribution through Clipper® Magazine. The expanded program leverages our intelligent media platform to activate consumers who have the power to help find missing children. A newly released Have You Seen Me? app for iPhone® makes it even easier to view photos of children last seen in a given area. Start by scanning the Have You Seen Me? logo across RedPlum...
Valassis Hosts Industry-leading Panel at Restaurant Leadership Conference Dynamic use of Data Drives Restaurant Traffic

Mar 31, 2016

Livonia,  Mich., Mar. 31, 2016: Valassis, a leader in intelligent media delivery, brings insights into the smart use of data to drive incremental restaurant traffic to the upcoming Restaurant Leadership Conference (RLC). Mark Johnson, Valassis vice president of Team Solutions, who has 24 years of restaurant industry experience, will host a panel at the RLC Innovation Forum April 5 on "Understanding the Process of Applying Dynamic Data to Drive Incremental Traffic."  Johnson pointed out that it is essential for marketers to re-examine their plans and use data to drive...
Valassis Releases 2K16 Coupon Intelligence Report Smart Shoppers See Coupons as Essential With Millennials Continuing to Rely on Print and Digital Coupons to Find Savings

Mar 16, 2016

Livonia, Mich., March 15, 2016: Valassis, a leader in intelligent media delivery, today released the 2K16 Coupon Intelligence Report: "Savvy Shoppers Provide Reality Check." The newly released report examines consumer buying behavior across generations, providing detailed insight into print and digital coupon usage. "Ninety percent of all consumers across a variety of demographics use print and digital coupons," said Curtis Tingle, Valassis Chief Marketing Officer. "What may be a surprise is that 83 percent of the influential millennial generation used the...
Valassis Digital joins new Integral Ad Science Program

Jan 22, 2016

Valassis Digital Joins New Integral Ad Science Program New Program Certifies Viewability, Optimizes Transparency and Quality for Customers Livonia,  Mich., Jan. 22, 2016: Valassis, a leader in intelligent media delivery, today affirmed the value it places on media distribution quality and certified viewability by becoming an inaugural member of Integral Ad Science's Partner Program. Integral Ad Science (IAS) is the leader in quantifying digital media quality, and Valassis Digital's program membership signifies to its clients that they are prepared to transact based on discrepancy-free...
NCH hires Scott Waldron

Jan 8, 2016

Scott Waldron to Lead NCH Marketing Services and Valassis International Waldron's 30 Years of Experience Spans Leading Global Companies   LIVONIA, Mich., Jan. 7, 2016: Valassis, a leader in intelligent media delivery, has appointed Scott Waldron as President, NCH, and Managing Director, Valassis International. In this role, Waldron will lead NCH, a Valassis subsidiary and global leader in the redemption, audit, settlement and analysis of promotional offers. He will also have oversight for Valassis' European promotional operations in the United Kingdom, Germany, Italy, Spain and...
Valassis Acquires Clipper Magazine and Printed Deals

Nov 5, 2015

Valassis Acquires Clipper Magazine and Printed Deals - Accelerates Expansion into Local Business MarketTwo Strategic Acquisitions Deliver Industry Leading Local Market Reach for Valassis Clients as Part of National Consolidation in Local Promotional Advertising LIVONIA, Mich., Nov. 5, 2015: Valassis, a leader in intelligent media delivery, announced today the acquisition of Clipper Magazine, the leading provider of multi-channel marketing and promotional solutions to local businesses. Clipper Magazine is widely recognized by small business owners and consumers for its ability to create...