2K19 Valassis Coupon Intelligence Report


Empowered Shoppers, Evolving Expectations

Shopper-friendly technology and the accessibility of coupons have empowered today’s busy consumers to obtain value no matter where or how they shop. Savings ease is a must, at all hours. Consumers in various life stages are doing their best to manage demands on their schedule and budgets. How will you help, engage and activate them? Millennials, in particular, are heavy users of coupons from both paper and paperless sources. In this report you’ll learn about:

  • Shopping behaviors for food, household goods and HBC products
  • Online grocery shopper traits
  • New and various approaches to planning
  • Print and digital coupon trends

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