Blog: The Loop


Bridging the Gap Between Shopper and Store

Bridging the Gap Between Shopper and Store
Here are a few steps marketers need to take in order to bridge the gap between shoppers and stores and reap the benefits of location-based marketing.
Back to School Versus Back to College: A Look at Consumer Shopping Habits

Back to School Versus Back to College: A Look at Consumer Shopping Habits
Of course, expenditures for college are considerably more than back to school, with an average annual household spend of $688 for back to school and $970 for back to college. In order of highest amount spent are...
Five Reasons Why Small Businesses Should Capitalize on the Rise of Mobile Technology

Five Reasons Why Small Businesses Should Capitalize on the Rise of Mobile Technology
Mobile apps, once thought to be a luxury for many companies, are now crucial to maintaining relevance within a market. It’s no secret that mobile use is on the rise for consumers and businesses.  According to Small Business Trends, just three short years ago, a small business saw 10 percent of total traffic from a digital source, but in 2016, that percentage rose exponentially. If you are...
Why National Marketers Should “Get Local” with their Advertising Plans

Why National Marketers Should “Get Local” with their Advertising Plans
Local advertising revenue is forecasted to increase to $146.6 billion in 2016, but how does that impact national advertisers?1 Why (and how) should you bring your national message to a local audience? Let me share a few points to highlight the importance of a relevant, local message — no matter the business size. A Local Strategy is not just the National Strategy with a smaller font… Marketers...
Savvy Shoppers Provide Reality Check

Savvy Shoppers Provide Reality Check
Savvy shoppers are relying on a mix of print and digital coupon options. In fact, 90 percent of consumers report that they still use coupons and there are no significant differences in coupon use across generations or income levels. As you might expect, consumers are becoming increasingly adept in integrating the use of smartphones and other digital technology with their shopping and purchasing decisions....
Partnering for Successful Digital Campaigns

Partnering for Successful Digital Campaigns
Successful collaborations can provide value beyond what’s attainable as a single entity. Advertisers need to influence consumers along their path to purchase, and partnerships are a key element to being able to provide best-in-class solutions across all elements of a digital campaign. It’s important to remember that: You are better off with friends. It’s possible to sharpen and hone...
A Promotion Pilot’s Pre-Launch Checklist

A Promotion Pilot’s Pre-Launch Checklist
Like all good aviators, when you’re planning for a successful promotion to take flight, a safety checklist ensures that all systems and controls are in top operating order and nothing is overlooked. Whether you’re planning for a cents-off coupon, contest or digital offer, you are investing significant marketing dollars, so it’s important to make sure that you choose a high-quality...
CPGs Test Integrated Solutions and Find it’s not Print or Digital, but Print AND Digital

CPGs Test Integrated Solutions and Find it’s not Print or Digital, but Print AND Digital
Marketers must be open to test and learn as advertisers constantly look for ways to stretch their marketing dollar to drive improved ROI. That is the end goal of any campaign, right? Three consumer packaged goods (CPG) manufacturers separately tested the impact of print combined with digital to achieve objectives such as extended and targeted reach, increased redemption and sales lift. The proof is...
Co-branding Campaigns - the Good and the Great

Co-branding Campaigns - the Good and the Great
The concept of co-branded campaigns can help companies meet many marketing objectives. First, the exchange of information between partnering companies is an efficient way to introduce each other’s products or services and grow awareness quickly. Partners are also a great way for brands to mitigate costs for a particular promotion or campaign. And thirdly, a lesser known brand can draw from the...
Top Five Reasons to Delve into Personalization

Top Five Reasons to Delve into Personalization
Dog owners want coupons for dog food — not cat food. When your car needs service, deals from your own automaker are appealing compared to those from another automaker. But if you are a sports fan who regularly goes to NHL games, you will probably use a two-for-one ticket offer for your local NHL team as fast as possible. When your child is ready to fly the coup and head off to college, those back-to-school...
Five Coupon Tips I Learned From ‘The Wizard of Oz’

Five Coupon Tips I Learned From ‘The Wizard of Oz’
Growing up as a girl in Louisiana, “The Wizard of Oz” was always my favorite movie. The idea of waking up in a new place with new friends and facing new challenges was always exciting to me. I have found many times in life that the lessons in that simple movie can apply to so many aspects of living. Who knew that it would even be applicable to my work in the coupon industry today! Here are...
Best Practices for Digital Ad Design: Top 10 List Helps Predict and Drive Consumer Response Across Screens

Best Practices for Digital Ad Design: Top 10 List Helps Predict and Drive Consumer Response Across Screens
Following the Super Bowl where the ads get as much press as the game itself, you want your ad to be memorable and activating. It’s great to create buzz, but how many times have you heard someone say I remember the puppymonkeybaby, but can’t remember the advertiser?  While you want your ad — on TV, in print or digital — to be seen, what you REALLY want is for it to be the...
Ramping up marketing data know-how

Ramping up marketing data know-how
The annual LiveRamp conference, RampUp, was bigger than ever in 2016. Perched atop Nob Hill in San Francisco, over 1,200 industry leaders in data driven marketing gathered to learn, network, and sometimes argue about the best ways to use data to influence action. Valassis Digital’s SVP of product and engineering Jay Webster was part of a panel discussion focusing on how consumers are increasingly...
Greater Than the Sum of its Parts

Greater Than the Sum of its Parts
As marketers, we’ve all heard about the need for an integrated approach when it comes to planning an advertising campaign — media is fragmented, consumers are distracted and multi-tasking – but have you truly considered what’s driving the “whys” behind the need for a more holistic view? What does this mean for connecting with the consumer?  Although a campaign...