White Papers

2K19 Valassis Coupon Intelligence Report
2K19 Valassis Coupon Intelligence Report

Empowered by technology and coupon accessibility – in print and digital – learn what busy consumers use and expect for savings ease. See online grocery shopping data and coupon trends.


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Actionable Insights


eBook:  Telecom and Technology Research

eBook: Telecom and Technology Research

Activating the Dynamic Subscriber – learn how. Turns out, consumers of all ages and incomes use both digital and "traditional" means to learn about the latest products and subscription options. Read up and recharge your ad strategy.


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eBook: Entertainment & Travel Dynamic Shopper

eBook: Entertainment & Travel Dynamic Shopper

Impact the rollercoaster-like path to purchase. Learn how shoppers go back and forth between print and digital media when planning and buying tickets – and develop winning advertising strategies.


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eBook: Fueling the Dynamic Automotive Shopper

eBook: Fueling the Dynamic Automotive Shopper

We researched automotive shoppers to help you understand their purchase behaviors and influencers – so you can rev up your results and drive traffic to your shop or dealership.


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Creative Tips Cheat Sheet

Creative Tips Cheat Sheet

Based on decades of experience, here’s how to optimize your creative (message & design) to improve ad performance. Includes print and digital tips.


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3 Key Trends Brief

3 Key Trends Brief

Are you taking action? We’ve identified a few striking trends to help you prioritize, ignite ideas, and be more effective with your advertising.


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Top 10 Shared Mail Creative Tips

Top 10 Shared Mail Creative Tips

Did you know that 20% of shared mail ad effectiveness is attributed to creative? Learn what works best in this illustrative guide.


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Top 10 Integrity Checklist

Top 10 Integrity Checklist

How well does your media partner protect your advertising investment – across print and digital media, coupon promotions and sweepstakes? 10-point checklist.


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2K16 Valassis Coupon Intelligence Report

2K16 Valassis Coupon Intelligence Report

If you assume digital has displaced print or that millennials, upscale shoppers and brand loyalists aren’t big coupon users, think again.


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Omni-Channel Personalization Top 5

Omni-Channel Personalization Top 5

Multi-channel consumers demand consistent personalization across media. Results prove to be higher. Learn why and how.


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10 Best Practices for Digital Ad Design

10 Best Practices for Digital Ad Design

Discover proven tips to drive clicks – as banner spend is projected to grow 10.9%. Ensure success across all screens.



10 Best Practices for Digital Coupon Promotions

10 Best Practices for Digital Coupon Promotions

Unlike traditional coupons, Print@Home and Clip2Card coupons have their own intricacies. Read and share this guide.



Every Door Direct Mail White Paper

Every Door Direct Mail White Paper

Personalization vs Dear Postal Customer, what you need to know to make an informed decision.


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3 Keys to Integrating Print + Digital: How Geography Unlocks the Secret to Synergy

3 Keys to Integrating Print + Digital: How Geography Unlocks the Secret to Synergy

Check out “3 Keys to Integrating Print + Digital: How Geography Unlocks the Secret to Synergy.” After all, you’ve got to activate a moving target.






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